I haven’t posted in a while, mostly because I’ve had a huge mental block around writing anything funny. But something I saw recently on the back of Entertainment Weekly magazine triggered me big time, and I need to talk about it.
M&Ms has a new ad campaign featuring the caramel M&M. Now, I’m a purist when it comes to snack foods. Get the hell out of here with your BBQ potato chips, and don’t fuck up my Oreos with flavors like mint, birthday cake, red velvet, etc. Same goes with M&Ms.I like them plain, and that’s it, so caramel doesn’t interest me. I also like them chilled in the fridge, but that’s irrelevant. Just thought I’d mention it. I do enjoy a good Milky Way, though, but that’s also irrelevant. It does, however, set the precedent that I have nothing against caramel, which should become relevant at some point in this post.
Here is said ad. Just take a look at it and then we’ll break it down.
So you have two M&M characters, those walking, talking pieces of candy wearing gloves, saddle shoes and no shirts or pants, basically encasing a piece of caramel into a lifeless shell. The caramel has eyes, a pair of glasses (which clearly aren’t going to fit inside the shell), and what looks to be an orthopedic shoe. And the tagline at the bottom, “We’re making caramel fun.”
Our friendly little M&M guys are murderers! They’re forcing poor caramel nerd into the shell against his will. Probably breaking his glasses. And how’s he going to breathe in there? There aren’t any eye holes or mouth holes … or foot and arm holes for that matter. So how is that going to work out for poor caramel nerd?
This guy agrees with me, sorta:
So they shoved nerd boy into the orange shell and then THEY PULLED HIM APART????? Savages! Arrest these two immediately.
I mean, this isn’t even getting into the whole idea that they know full well that they’re going to be eaten by humans. Or do they? Are the red and yellow fiends unaware that they, too, are destined to be tossed into the mouth of a hangry person who probably was out of other options in the vending machine but still wanted chocolate? Like, dang, no Three Muskies? Welp, I guess M&Ms are better than nothing.
Then finally, the tagline. “We’re making caramel fun.”
Is caramel notoriously known as being an old stick in the mud? It’s sweet and chewy. It goes beautifully on popcorn, apples, and many other things. What’s not to like about caramel? I don’t know anyone personally who has said, “oh no. Caramel is just an old fuddy dud. Someone should, I dunno, encase it in a thin chocolate shell. Now THAT would be something, alright!”
Honestly. This whole ad campaign has me beyond puzzled. What are your thoughts on this head-scratcher?